Alltrue x Underwood Letterpress

After a successful collaboration with Alltrue (née Causebox), we decided to develop and sell our own colorways for our popular letterboards. My role was to style and direct a photoshoot to launch the new product on our website and social channels.

Role: Product Development, Art Direction

We weren’t the first to sell letterboards, and we won’t be the last. When Alltrue approached us to collaborate on letterboards for their subscription boxes, they had a solid base of customers eager to support small businesses with heart. We eagerly agreed and saw a big bump in brand awareness once Alltrue’s subscribers got their hands on our letterboards.

With the boost around our business due to the collaboration, we decided to sell the letterboards in new colorways. In directing the photoshoot, I wanted to show the letterboards in organic tableaus as well as practical close up shots showing the rich colors and contrasting letters.